Skip to main content

We Are Living In An Affiliate Marketing World

If Madonna doesn’t start playing in your head when reading that headline, you’re much younger than me. But more importantly, the word "affiliate" should send your mind scrambling as we all try to adeptly learn the ins and outs of affiliate marketing in today’s publishing world.

Affiliate marketing is a payout to affiliates, generally influencers or media that promote your brand or product with a unique link that tracks their contribution to your sales. When a sale is made from their link, they earn a commission, generally 5%-10% of the product cost. You can think about affiliates, also known as publishers, as external salespeople for your brand — they essentially market your product, whether consumer packaged goods, consumer electronics or pretty much anything else you can physically sell.

As a communications executive, the first media outlet I really saw put affiliate deals to works was Wirecutter, a product reviews site that was quick to monetize and today sits within The New York Times Company. This new model was a critical development for publishers because media outlets struggled to make up for declining ad sales. Today, most media outlets have commerce teams that handle their affiliate programs. Transparency is critical, so most publish their terms to explain the separation of editorial content from affiliate programs.

Most influencers also leverage affiliate programs today. They use their personal brand equity and channels to endorse and promote products, with affiliate revenue often representing their largest stream of income.

The adoption of affiliate marketing today is incredible: 81% of brands and 84% of publishers leverage it, with spend increasing 10% a year, expected to reach $6.8 billion in 2020.

Today, an entire industry has popped up to broker affiliate deals, working with both brands and publishers to set up programs, including SkimLinks, CJ Affiliate, Share a Sale and Rakuten. Behemoth Amazon runs its own affiliate program. And while the company recently cut its affiliate rates dramatically, Amazon's sheer size will continue to drive a massive volume of affiliate sales and commissions.

Making Affiliate Marketing Work For Your Brand

As PR practitioners, we are seeing more media connect us to their commerce editors, and more influencers request either that we provide an Amazon link or details of our affiliate program. We also have media tell us who they work with, and we find CJ Affiliate and SkimLinks to be the most common, with CJ claiming Buzzfeed, CNN, Time and Wirecutter as a few of many publishing partners, and SkimLinks claiming Condé Nast, Gizmodo, Hearst and HuffPost.

Brands today should have affiliate programs, and if not, they should make their products available on Amazon. When pitching a product to media, including an Amazon link or an FYI link to the brand’s affiliate program is common practice for PR practitioners.

Marketers should take the time to connect with commerce editors to understand the unique programs and policies for their key outlets. The brave new affiliate world we live in is not going away, and being able to navigate it expertly is critical to a brand’s success.

FREE TRAINING: How To Make $1000+ Online With This Simple 3 Step System...Click Here for Info!



Article Resource: https://www.forbes.com/sites/forbesagencycouncil/2020/06/05/we-are-living-in-an-affiliate-world/#1ec4f71d32a0

Comments

Popular posts from this blog

Getting Paid By the Casinos to Play

Here are some simple steps on how to get the freebies casinos offer their players.

The forward approach will work well in this situation. This is where you call the casinos and ask them what they will offer you to come to their casino to do some gambling. In most cases the casinos may offer you some free meals and maybe even a show. If you call and tell them you are bringing a group of people to their casinos they may even go as far as to give you a suite for yourself and give a break on the other rooms for your trip.

A variation of the forward approach is to call a casino and get them to give you a comp then call all the other casinos and see if they will match or beat the other casinos offer. If you can convince them you are worth them bringing you to their casino they may just try to outbid the previous casino, and if they really want you they may pick you up from your home or the airport depending on where you live in a limo and convince them you are a high roller in the casinos a…

2 Tier Affiliate Programs Explained

How will refering new affiliates to an affiliate program make me money in the future? Thats where a 2 tier affiliate program works like magic!

 Affiliates are getting cleverer by the day. So these days, affiliates know the difference between the different types of traffic they can get paid for. There are a lot of definitions though – CPM, CPC, CPA, CPL, CPD and many more.

 CPM is impressions, when the publisher (the website owner) gets paid every time a banner is shown.

 CPC is clicks, where the publisher (or email marketer and other marketers) gets paid every time a banner or text link is clicked upon.

 The other ways of getting paid are grouped together under the term performance marketing – and this is where the term affiliate is most commonly used as well.

 An affiliate is a marketer who sends visitors to another site using a variety of methods (such as placing banners or text links on their own site, buying sponsored listings on search engines, email marketing and many other diff…

Five Tips for Making Money from Home During the Pandemic?

TORONTO -- Even in the midst of a pandemic and near-shutdown of the economy, there are ways to improve your financial standing.

Financial coach David Lester appeared on CTV's Your Morning Thursday, to offer five suggestions of ways anyone can make money right now, even from home.
The COVID-19 pandemic has left a lot of people in a position where they're spending a lot more time at home.
That may mean more time for pursuing passions and exploring pastimes – something Lester said a savvy hobbyist can try to monetize.
"If there are any skills that you have – if you're an amazing chef, if you're great at decorating, whatever you can do from home – you can sell Zoom lessons," he said.
It may sound counter-intuitive, but Lester sees now as a good time to start a new business.
The key, he said, is that coronavirus-induced changes to society will require new products and services. This creates opportunities for anyone who can see a niche need coming, whether it be in onlin…