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Showing posts from June, 2020

We Are Living In An Affiliate Marketing World

If Madonna doesn’t start playing in your head when reading that headline, you’re much younger than me. But more importantly, the word "affiliate" should send your mind scrambling as we all try to adeptly learn the ins and outs of affiliate marketing in today’s publishing world.
Affiliate marketing is a payout to affiliates, generally influencers or media that promote your brand or product with a unique link that tracks their contribution to your sales. When a sale is made from their link, they earn a commission, generally 5%-10% of the product cost. You can think about affiliates, also known as publishers, as external salespeople for your brand — they essentially market your product, whether consumer packaged goods, consumer electronics or pretty much anything else you can physically sell.
As a communications executive, the first media outlet I really saw put affiliate deals to works was Wirecutter, a product reviews site that was quick to monetize and today sits within The Ne…

How to Adapt Your Affiliate Marketing Strategy As Consumer Trends Shift?

While consumer behaviour is gradually shifting all of the time, seasonality and current events can also have a dramatic impact on how people shop. And you need to be prepared to adapt your affiliate marketing to account for all of these changes.
The coronavirus pandemic has affected shopping trends in a number of ways. In April of 2020, 30% of all retail sales were made online (ONS), which is the highest percentage we’ve seen so far. It’s also worth noting that certain products have been in higher demand over the last few months and, with people being concerned about the safety of warehouse staff and the logistics of receiving deliveries during this crisis, a lot of consumers are only shopping for essentials. Such changes in consumer behaviour can arise for a whole host of reasons, though, which is why you always need to be ready to change your tact in one way or another.
Here, I’m going to outline just some of the ways you can make it as easy as possible to adapt your approach.
FREE TRA…

How to Work with Content Sites in Affiliate Marketing: 5 Factors?

Content partnerships have continued to increase in popularity year over year within affiliate marketing, yet the factors that go into a partner’s decision to work with a brand remain vague to many marketers. Some factors such as brand awareness and consumer reviews might be common knowledge, while aspects like commission thresholds and promotional calendars may not be as obvious. In this piece, we detail the factors that must be considered, and partners to work with throughout the funnel, for marketers to find success through content partnerships.
How can I prepare my brand to work with content sites? --Brand awareness and size:
Generally speaking, content sites are looking to work with brands that have established their marketing touchpoints and have built a recognizable brand through the use of those touchpoints. The marketing rule of seven touchpoints to conversion continues to reign as king, meaning if a brand has existing digital content that is driving consumers through the buyers’…

10 Ways to Make Money with Bitcoin [2020]

Bitcoin is the best performing asset class of the last decade but it is misunderstood making lots of people susceptible to scams. Find out how people are really making money with bitcoin.
Bitcoin is just over 10 years old now and it has taken the world by storm. It has created many overnight millionaires through its various bull runs, the highest value reached at the end of 2017 when it peaked just under $20,000. Due to its complex nature and high profits, it attracts all sorts of people, some who take advantage of other people’s lack of knowledge. Many people have fallen prey to bitcoin scams and ponzi schemes. Therefore, it is important to know what bitcoin is and how you can actually make money from bitcoin.
What is bitcoin?Bitcoin is a cryptocurrency and worldwide payment system. It is the first decentralized digital currency, as the system works without a central bank or single administrator. The network is peer-to-peer and transactions take place between users directly, without an…