Skip to main content

Factors to Consider in E-Mail Marketing


It's likely that you have been approached by companies like "Constant Contact" and "IContact" to commit to their e-mail marketing service. You may have heard that email is a necessary tool to keep your customers aware of what you're doing.  The suggestion is to use the electronic equivalent of a paper newsletter.

The email newsletter routinely resembles a ‘magazine’ format of links from the company site, related articles of interest and special product offers. Customers receiving these e-newsletters typically expect discount pricing and loyalty based offers.

The benefit in having this expectation established in the mind of your customers, is that they are likely to be watching for your e-mail. If there is any downside to this scenario, it's that the companies sending e-newsletters are promoting their business on the basis of price.

Most e-mail marketing tips given by companies selling autoresponder services result in the equivalent of mass market advertising. The e-mail marketing messages suggested are typically untargeted and un-tailored to those receiving the mailing. Successful e-mail marketing routinely happens as a result of direct marketing.

Direct marketing is messaging that is communicated in language that the reader would perceive as one to one. As a result, the entire email is directed in very personal language. In fact, the body of the e-mail is likely to have a number of uses of the word, “you”.

Because the tone of the e-mail is of a personal nature you’ll want to try to establish emotional connection with your reader. Your goal will be to get the reader to visit your website to consider making a purchase, once you have communicated that you understand them on an emotional level.
An even more effective way of using e-mail is to direct the reader’s attention to a particular problem that those in your community are having. Your message will should detail what will happen if that particular problem grows worse. To find the solution, users should be directed to your website.

This kind of communication is different than the mass market method because it neither relies on visuals nor does it rely on the product’s features to get the reader to take action. It relies on the emotional triggers inherent in all human beings.

At first, writing this kind of e-mail may be uncomfortable for you. You will go from talking about all of your products and services, to only one (1) issue per e-mail. You'll go from a tone of sober thinking, to a tone of excitement and hope.

When your e-mails take on this tone you'll have to consider how often you want to send messages. There are some companies that e-mail their customers multiple times per week. Others e-mail once weekly.

The key is to determine the frequency with which the average customer comes to your location. The more trips that a customer or prospect typically makes to your location, the more that you should send e-mail. Of course the opposite is true also.

Even though you are connecting with your reader on an emotional basis to convince them to buy from, not every e-mail should end with a sales pitch. You’re developing a relationship with them, so that they will feel tied to your company. This is yet another advantage of direct marketing over a mass-marketing approach. You are basically working to connect with the reader so that know that you have their best interest at heart when you make an offer to them ( CALL TO ACTION ) so-to-speak!

FREE TRAINING:"How to Earn a 6-Figure Side-Income Online". Click here now!


Comments

Popular posts from this blog

2 Tier Affiliate Programs Explained

How will refering new affiliates to an affiliate program make me money in the future? Thats where a 2 tier affiliate program works like magic!  Affiliates are getting cleverer by the day. So these days, affiliates know the difference between the different types of traffic they can get paid for. There are a lot of definitions though – CPM, CPC, CPA, CPL, CPD and many more.  CPM is impressions, when the publisher (the website owner) gets paid every time a banner is shown.  CPC is clicks, where the publisher (or email marketer and other marketers) gets paid every time a banner or text link is clicked upon.  The other ways of getting paid are grouped together under the term performance marketing – and this is where the term affiliate is most commonly used as well.  An affiliate is a marketer who sends visitors to another site using a variety of methods (such as placing banners or text links on their own site, buying sponsored listings on search engines, email marketing and many

Getting Paid By the Casinos to Play

Here are some simple steps on how to get the freebies casinos offer their players. The forward approach will work well in this situation. This is where you call the casinos and ask them what they will offer you to come to their casino to do some gambling. In most cases the casinos may offer you some free meals and maybe even a show. If you call and tell them you are bringing a group of people to their casinos they may even go as far as to give you a suite for yourself and give a break on the other rooms for your trip. A variation of the forward approach is to call a casino and get them to give you a comp then call all the other casinos and see if they will match or beat the other casinos offer. If you can convince them you are worth them bringing you to their casino they may just try to outbid the previous casino, and if they really want you they may pick you up from your home or the airport depending on where you live in a limo and convince them you are a high roller in the cas

8 Evergreen Tips to Create a Blog That Generates Passive Income?

Anyone with a blog can make money online. If you have a blog and you want it to generate some extra income for your home, I’m going to give you some tips in this post.   I understand some people are blogging full time. That means their blogging activities generate enough income to keep them going. Maybe you are wondering if that’s possible. Yes it is. I have been blogging full time for over 5 years now. Blogging is a lucrative income-generating business and many are beginning to get into it actively. But you do not need to be actively involved to make something reasonable from your blog. It can actually be an awesome source of passive income if you’re following simple steps that work. How to make passive income from your blog One of the most beautiful things about blogging is that you can blog just about anything. If you are a professional in any industry, all you need is basic knowledge to setup your blog and start writing about the things you already do: Are you a lawyer, pilot, nurs