Skip to main content

Creating an Incentive to Opt-In


One a prospect comes to your website, you’ll want them to give you their name and e-mail address. Whether you’ve set up a special capture page with forms for them to fill in or you’ve had a form designed for your corporate website, you’ll want your site visitor to willingly give you their contact details when they come to your page.

Therefore, the most important aspect of the lead generation process is the incentive that you provide the prospect to opt-in. If your company is a retail operation, your incentive is likely to be an introductory offer to purchase something at your location at a discount. You want to structure your discount so that it rewards their loyalty, but provides them an incentive to come and experience what your company is about.

However, if your company offers a service or is a business-to-business company, you’ll want to provide information that your prospect will find valuable for problem solving. Typically, your information or “special report” will solve a problem in the life of the business and of the prospect. 
The more urgent the problem is for the prospect or customer, it easier it will be for you to convince them that your incentive is worth attaining.

In order to find the most pressing problem, you should have done research to find the 20 frequently asked questions of your target buyer. Once you know what those questions are, you'll then know what problems your prospect is be looking to solve.

If you can do it, you'll want to determine the priority order of those frequently asked questions. In other words, you will want to determine which question is the most urgent so that you can create your first content incentive to give to your site visitors.

The question then becomes, which form will your prospect most likely consume your information. If you create a proper incentive, it is likely that your prospect will actually read, watch or listen to it. You will need to determine and or test which method of delivering the information works best.
As an aside, it bears mentioning here that everything that you do in marketing requires you to test your assumptions. You don't want to take any "rule of thumb" as an absolute. Much depends on your target market and how they react to you.

Therefore, you'll want to test every incentive offer to determine which one causes site visitors to opt in. At the highest and fastest rate. You’ll want to know the number of total site visitors you have and then match this number with the quantity of visitors that opt-in to your database.

Armed with this information, you will then be able to determine which of the frequently asked questions is the most pressing to your particular site visitors. You can then be began to test options. 
Do your site visitors want to listen to an audio; do they want to watch a video or would they rather read a special report?

Everything that you do to determine the proper incentive for this kind of lead generation activity is crucial and one that should not be ignored. Business owners routinely solicit the work of their local marketing consultants to automate the process of determining these numbers for decision-making. Call us today so that we can set up your incentive to opt in system today.

FREE TRAINING:"How to Earn a 6-Figure Side-Income Online". Click here now!


Comments

Popular posts from this blog

Getting Paid By the Casinos to Play

Here are some simple steps on how to get the freebies casinos offer their players.

The forward approach will work well in this situation. This is where you call the casinos and ask them what they will offer you to come to their casino to do some gambling. In most cases the casinos may offer you some free meals and maybe even a show. If you call and tell them you are bringing a group of people to their casinos they may even go as far as to give you a suite for yourself and give a break on the other rooms for your trip.

A variation of the forward approach is to call a casino and get them to give you a comp then call all the other casinos and see if they will match or beat the other casinos offer. If you can convince them you are worth them bringing you to their casino they may just try to outbid the previous casino, and if they really want you they may pick you up from your home or the airport depending on where you live in a limo and convince them you are a high roller in the casinos a…

2 Tier Affiliate Programs Explained

How will refering new affiliates to an affiliate program make me money in the future? Thats where a 2 tier affiliate program works like magic!

 Affiliates are getting cleverer by the day. So these days, affiliates know the difference between the different types of traffic they can get paid for. There are a lot of definitions though – CPM, CPC, CPA, CPL, CPD and many more.

 CPM is impressions, when the publisher (the website owner) gets paid every time a banner is shown.

 CPC is clicks, where the publisher (or email marketer and other marketers) gets paid every time a banner or text link is clicked upon.

 The other ways of getting paid are grouped together under the term performance marketing – and this is where the term affiliate is most commonly used as well.

 An affiliate is a marketer who sends visitors to another site using a variety of methods (such as placing banners or text links on their own site, buying sponsored listings on search engines, email marketing and many other diff…

Five Tips for Making Money from Home During the Pandemic?

TORONTO -- Even in the midst of a pandemic and near-shutdown of the economy, there are ways to improve your financial standing.

Financial coach David Lester appeared on CTV's Your Morning Thursday, to offer five suggestions of ways anyone can make money right now, even from home.
The COVID-19 pandemic has left a lot of people in a position where they're spending a lot more time at home.
That may mean more time for pursuing passions and exploring pastimes – something Lester said a savvy hobbyist can try to monetize.
"If there are any skills that you have – if you're an amazing chef, if you're great at decorating, whatever you can do from home – you can sell Zoom lessons," he said.
It may sound counter-intuitive, but Lester sees now as a good time to start a new business.
The key, he said, is that coronavirus-induced changes to society will require new products and services. This creates opportunities for anyone who can see a niche need coming, whether it be in onlin…