Skip to main content

Make Money Tip "Google Adwords": Different Keywords for Different Folks in Home Business

Whether it’s a home business or an internet business opportunity you have to have traffic to your site to see a sale. We have all heard of auctions haven’t we? The highest bidder takes home the loot. In an auction, the bid price depends on the perceived value of the product on offer, the number of bidders present as well as the paying power of the bidders present. In a PPC campaign for Google Adwords also, the same rules apply. It’s the law of supply and demand that ultimately governs it all. The keywords that fetch the most traffic are also the costliest ones. Keywords like ‘home business’ and ‘internet home business’ are costly because of the large number of searches being done on the same. So what do you do if you want to bid on one of these keywords? Well the answer is simple.

There are 2 options:

1) Bid on them provided you have an army of staff working on it to see that you are not outbid and to take care of all the negative keywords that you will have to churn out in order to filter all the irrelevant search phrases being done of which they are a part. And they are going to be costlier too! And if you bid low on them, you’re never going to be seen.

(Or)

2) Bid on a larger number of mediocre or lower traffic keywords that cost far less but are more targeted by the way. Bid on nothing less than 200 or 300 keywords like that. The total traffic should add up to something substantial.

So how do you determine the traffic potential of these keywords? Well, you have many keyword analysis tools that can help you with this. Some of them are ‘Keywords Analyzer, Adwords Analyzer, Wordtracker, etc. Feed in a generic term like 'home business' or 'internet business' and it will give you related terms being searched for. Then you can go in for more advanced searches for each of them. This is very helpful. You have arrays of data on number of searches done the last month for each of those keywords, the number of results returned, the number of Google campaigns for each as also for the other major search engines, the Google bids(maximum bids) and so on. This is very useful information that will help you in narrowing down on the right keywords to promote your home business or internet business opportunity.

Once identified, optimize your home business website to include these words. It would help to a great extent if you can try and get links to your site from other sites with these keywords in the anchor text. Get as many as possible like this. This should improve your ranking in Google if done right.

If after that, you now go ahead and run a Google adwords PPC campaign on these keywords with your ad title & ad body optimized for these words(including your H tags and title) you should start to see results and traffic to your site. Remember that Google adwords campaigns have to be improved over time through continuous trial and error. Start off with 2 or 3 ads for related keyword groups and then compare and contrast while Google rotates these ads for you. If you feel that a keyword is not suited for one ad, cut and paste it to the other one or delete it if it’s useless or write an entirely new relevant ad that accommodates it and continue testing. This is a surefire way to boost your click through rates (CTRs) to the sky. Ultimately you should end up with one ad that has all the right ingredients.It takes time, but once you are through, it’s gonna make you money for ever. You can also expand to other search engines like Youtube, Amazon (Yes! Amazon... you will be surpised what keywords people are searching for in their search box).


Comments

Popular posts from this blog

2 Tier Affiliate Programs Explained

How will refering new affiliates to an affiliate program make me money in the future? Thats where a 2 tier affiliate program works like magic!  Affiliates are getting cleverer by the day. So these days, affiliates know the difference between the different types of traffic they can get paid for. There are a lot of definitions though – CPM, CPC, CPA, CPL, CPD and many more.  CPM is impressions, when the publisher (the website owner) gets paid every time a banner is shown.  CPC is clicks, where the publisher (or email marketer and other marketers) gets paid every time a banner or text link is clicked upon.  The other ways of getting paid are grouped together under the term performance marketing – and this is where the term affiliate is most commonly used as well.  An affiliate is a marketer who sends visitors to another site using a variety of methods (such as placing banners or text links on their own site, buying sponsored listings on search engines, email marketing and many

10 Ways to Make Money with Bitcoin [2020]

Bitcoin is the best performing asset class of the last decade but it is misunderstood making lots of people susceptible to scams. Find out how people are really making money with bitcoin. Bitcoin is just over 10 years old now and it has taken the world by storm. It has created many overnight millionaires through its various bull runs, the highest value reached at the end of 2017 when it peaked just under $20,000. Due to its complex nature and high profits, it attracts all sorts of people, some who take advantage of other people’s lack of knowledge. Many people have fallen prey to bitcoin scams and ponzi schemes. Therefore, it is important to know what bitcoin is and how you can actually make money from bitcoin. What is bitcoin? Bitcoin is a cryptocurrency and worldwide payment system. It is the first decentralized digital currency, as the system works without a central bank or single administrator. The network is peer-to-peer and transactions take place between users directly, without

Earn While You Shop: Find the Right Reward Program for You

Point-based reward programs are proliferating. You can earn enough miles to fly to Paris just by using your credit card or you can accumulate points that can be spent like cash merely by shopping at your favorite stores. But with so many options available, how do you know you're getting the biggest bang for your buck? The following tips will help ensure that you pick the right program for your needs. * Know your lifestyle. Choose a reward program that fits your priorities and lifestyle. If you travel a lot, try frontier miles travel reward programs like  https://www.flyfrontier.com Similarly, if you like outdoor activities, look for a credit card like the Cabela's Club Visa, found at www.cabelas.com . You can earn points, in the store and online, that can be redeemed for all types of hunting, fishing and camping gear. * Reap your rewards . Select a reward program that doesn't add an expiration date to your hard-earned points. If it does, make sure you know the date and us