Skip to main content

Make Money Tip "Google Adwords": Different Keywords for Different Folks in Home Business

Whether it’s a home business or an internet business opportunity you have to have traffic to your site to see a sale. We have all heard of auctions haven’t we? The highest bidder takes home the loot. In an auction, the bid price depends on the perceived value of the product on offer, the number of bidders present as well as the paying power of the bidders present. In a PPC campaign for Google Adwords also, the same rules apply. It’s the law of supply and demand that ultimately governs it all. The keywords that fetch the most traffic are also the costliest ones. Keywords like ‘home business’ and ‘internet home business’ are costly because of the large number of searches being done on the same. So what do you do if you want to bid on one of these keywords? Well the answer is simple.

There are 2 options:

1) Bid on them provided you have an army of staff working on it to see that you are not outbid and to take care of all the negative keywords that you will have to churn out in order to filter all the irrelevant search phrases being done of which they are a part. And they are going to be costlier too! And if you bid low on them, you’re never going to be seen.


2) Bid on a larger number of mediocre or lower traffic keywords that cost far less but are more targeted by the way. Bid on nothing less than 200 or 300 keywords like that. The total traffic should add up to something substantial.

So how do you determine the traffic potential of these keywords? Well, you have many keyword analysis tools that can help you with this. Some of them are ‘Keywords Analyzer, Adwords Analyzer, Wordtracker, etc. Feed in a generic term like 'home business' or 'internet business' and it will give you related terms being searched for. Then you can go in for more advanced searches for each of them. This is very helpful. You have arrays of data on number of searches done the last month for each of those keywords, the number of results returned, the number of Google campaigns for each as also for the other major search engines, the Google bids(maximum bids) and so on. This is very useful information that will help you in narrowing down on the right keywords to promote your home business or internet business opportunity.

Once identified, optimize your home business website to include these words. It would help to a great extent if you can try and get links to your site from other sites with these keywords in the anchor text. Get as many as possible like this. This should improve your ranking in Google if done right.

If after that, you now go ahead and run a Google adwords PPC campaign on these keywords with your ad title & ad body optimized for these words(including your H tags and title) you should start to see results and traffic to your site. Remember that Google adwords campaigns have to be improved over time through continuous trial and error. Start off with 2 or 3 ads for related keyword groups and then compare and contrast while Google rotates these ads for you. If you feel that a keyword is not suited for one ad, cut and paste it to the other one or delete it if it’s useless or write an entirely new relevant ad that accommodates it and continue testing. This is a surefire way to boost your click through rates (CTRs) to the sky. Ultimately you should end up with one ad that has all the right ingredients.It takes time, but once you are through, it’s gonna make you money for ever. You can also expand to other search engines like Youtube, Amazon (Yes! Amazon... you will be surpised what keywords people are searching for in their search box).


Popular posts from this blog

Getting Paid By the Casinos to Play

Here are some simple steps on how to get the freebies casinos offer their players.

The forward approach will work well in this situation. This is where you call the casinos and ask them what they will offer you to come to their casino to do some gambling. In most cases the casinos may offer you some free meals and maybe even a show. If you call and tell them you are bringing a group of people to their casinos they may even go as far as to give you a suite for yourself and give a break on the other rooms for your trip.

A variation of the forward approach is to call a casino and get them to give you a comp then call all the other casinos and see if they will match or beat the other casinos offer. If you can convince them you are worth them bringing you to their casino they may just try to outbid the previous casino, and if they really want you they may pick you up from your home or the airport depending on where you live in a limo and convince them you are a high roller in the casinos a…

2 Tier Affiliate Programs Explained

How will refering new affiliates to an affiliate program make me money in the future? Thats where a 2 tier affiliate program works like magic!

 Affiliates are getting cleverer by the day. So these days, affiliates know the difference between the different types of traffic they can get paid for. There are a lot of definitions though – CPM, CPC, CPA, CPL, CPD and many more.

 CPM is impressions, when the publisher (the website owner) gets paid every time a banner is shown.

 CPC is clicks, where the publisher (or email marketer and other marketers) gets paid every time a banner or text link is clicked upon.

 The other ways of getting paid are grouped together under the term performance marketing – and this is where the term affiliate is most commonly used as well.

 An affiliate is a marketer who sends visitors to another site using a variety of methods (such as placing banners or text links on their own site, buying sponsored listings on search engines, email marketing and many other diff…

Five Tips for Making Money from Home During the Pandemic?

TORONTO -- Even in the midst of a pandemic and near-shutdown of the economy, there are ways to improve your financial standing.

Financial coach David Lester appeared on CTV's Your Morning Thursday, to offer five suggestions of ways anyone can make money right now, even from home.
The COVID-19 pandemic has left a lot of people in a position where they're spending a lot more time at home.
That may mean more time for pursuing passions and exploring pastimes – something Lester said a savvy hobbyist can try to monetize.
"If there are any skills that you have – if you're an amazing chef, if you're great at decorating, whatever you can do from home – you can sell Zoom lessons," he said.
It may sound counter-intuitive, but Lester sees now as a good time to start a new business.
The key, he said, is that coronavirus-induced changes to society will require new products and services. This creates opportunities for anyone who can see a niche need coming, whether it be in onlin…