Skip to main content

Affiliates Must Pre-Sell–Don’t Make the Mistake That Will Most Hurt Your Business

The Internet is bursting with Web sites created by affiliates to steer visitors to merchants’ sites. This is the simple elegance of affiliate marketing–create a Web site, sign up as an affiliate with companies that sell products you like, then sit back and watch the money pour in. At least that’s the theory. But many affiliates make the one mistake that most hurts their business. They fail to pre-sell their customers.

Creating a Web site that is one big sales letter is not going to lead to huge sales. Why?  Because visitors will resist your sales pitch no matter how enticing your Web site, and they will not likely click through to the merchant's site. Even if they do click through, they will be faced with another sales pitch, possibly with some of the same wording.  By selling you are actually hurting your chance to make a profit.

If this doesn't make sense, keep in mind why people in the millions everyday go on the Internet–content. They want to learn something, or they are looking for help with a problem, or they have some other need.

People don't go online to be confronted by a sales pitch. That's why your affiliate site to be successful must create a sense of credibility by offering lots of interesting and informative content--articles, headlines, news, blogs, forums, free newsletters and email courses, and links to more content that might be of interest. These things will keep your visitors interested and they will then click through with pleasure to the merchant’s site in a mood ready-to-buy.

This is the beauty of the pre-sell. It’s this pre-selling that puts your visitor in a positive  frame of mind, which leads to a sale. If you turn your visitor off in the beginning with an obvious sales pitch, it’s almost impossible to overcome that, and you’ve lost a potential customer.

There are two important things to remember to effectively pre-sell your visitors:

Carefully craft your site to the theme of your merchants’ products or services.

If you are signed up as affiliate with several dating sites, then your site should obviously be devoted to dating and getting people together, along with anything associated with relationships–flowers, candy, special holidays, jewelry, cards, or gifts. You name it. Be creative. Obviously a pitch for the greatest money-making opportunity won’t fit.

Put yourself in your visitor’s shoes.

Analyze your site with brutal honesty and try to understand how a stranger would feel navigating through. Is the site complicated and hard to figure out? Do all the links work? Does it have a central, specific theme? Does the site deliver valuable, appropriate content? Do you get a trusting feeling? Will it make the visitor more open to buy? If so, then you can safely recommend merchants to your visitor. People will usually only buy from someone they trust. And that should be you.

Pre-selling works because it’s a two step process. The first step is up to you by providing a content-rich, interesting site where visitors will feel comfortable. As you gain their trust, they will pass on to step two by clicking through to the merchant’s site. By now they are interested enough to buy, so they will not be turned off by the sales copy. 

Let the merchant do the selling. Your role is to educate and help your visitors by providing answers to their questions or solutions for their problems through quality content.

To find the best home based business ideas and opportunities so you can work at home --visit the website resources below:


Auto Chat Profits - Click Here

Five Minute Profit Sites - Click Here

10 Dollar Solo Ads - Click Here

Affiliate Funnels that Converts & Make You Money - Click Here

Comments

Popular posts from this blog

2 Tier Affiliate Programs Explained

How will refering new affiliates to an affiliate program make me money in the future? Thats where a 2 tier affiliate program works like magic!

 Affiliates are getting cleverer by the day. So these days, affiliates know the difference between the different types of traffic they can get paid for. There are a lot of definitions though – CPM, CPC, CPA, CPL, CPD and many more.

 CPM is impressions, when the publisher (the website owner) gets paid every time a banner is shown.

 CPC is clicks, where the publisher (or email marketer and other marketers) gets paid every time a banner or text link is clicked upon.

 The other ways of getting paid are grouped together under the term performance marketing – and this is where the term affiliate is most commonly used as well.

 An affiliate is a marketer who sends visitors to another site using a variety of methods (such as placing banners or text links on their own site, buying sponsored listings on search engines, email marketing and many other diff…

Getting Paid By the Casinos to Play

Here are some simple steps on how to get the freebies casinos offer their players.

The forward approach will work well in this situation. This is where you call the casinos and ask them what they will offer you to come to their casino to do some gambling. In most cases the casinos may offer you some free meals and maybe even a show. If you call and tell them you are bringing a group of people to their casinos they may even go as far as to give you a suite for yourself and give a break on the other rooms for your trip.

A variation of the forward approach is to call a casino and get them to give you a comp then call all the other casinos and see if they will match or beat the other casinos offer. If you can convince them you are worth them bringing you to their casino they may just try to outbid the previous casino, and if they really want you they may pick you up from your home or the airport depending on where you live in a limo and convince them you are a high roller in the casinos a…

Five Tips for Making Money from Home During the Pandemic?

TORONTO -- Even in the midst of a pandemic and near-shutdown of the economy, there are ways to improve your financial standing.

Financial coach David Lester appeared on CTV's Your Morning Thursday, to offer five suggestions of ways anyone can make money right now, even from home.
The COVID-19 pandemic has left a lot of people in a position where they're spending a lot more time at home.
That may mean more time for pursuing passions and exploring pastimes – something Lester said a savvy hobbyist can try to monetize.
"If there are any skills that you have – if you're an amazing chef, if you're great at decorating, whatever you can do from home – you can sell Zoom lessons," he said.
It may sound counter-intuitive, but Lester sees now as a good time to start a new business.
The key, he said, is that coronavirus-induced changes to society will require new products and services. This creates opportunities for anyone who can see a niche need coming, whether it be in onlin…